The 7 Digital Marketing Tools You Shouldn’t Live Without in 2018

Just a few years ago, digital marketing meant coding websites and landing pages by hand. It meant hard coding features that you wanted. It meant spreadsheets and manual tracking. It meant browsing the web looking at competitors, trying to figure out what they’re...

Target Audience Examples: Three Commercials That Have it Figured Out

One of the first steps that are mentioned for any effective marketing plan is figuring out your target audience; the people you want to deliver your message to. On the face of it, that seems like a very simple thing to do. But it turns out that when you try to put it...